question 

While it's helpful to list out all FAQ questions on a single page or link to them from a landing page, this dense format can end up being tedious for many customers. Often times, customers come to a FAQ page with a single question in mind and are forced to scroll through tens or hundreds of other questions to find theirs. If they have access to a search bar, they can easily search their question or related keywords to save time.

It's important that every FAQ page you have is always accurate. As your organization faces product launches and updates, your FAQ pages should reflect these changes as well. This means your team needs to consistently review each page and revise it after launching new features.

In terms of FAQ pages, "the more the merrier" is actually a fallacy. Too much text can end up being too confusing, causing readers to have to search for the answer they need. Rather than writing long and eloquent paragraphs, it's best to be straightforward and brief when providing answers.

In contrast to a landing page, where the goal is to convert buyers, the Frequently Asked Questions (FAQ) section is a part of your website where you address common concerns, questions, and objections that customers have. It’s different from your About Us page where you tell the broader story behind your brand. The FAQ section, instead, deals with the details. It's the go-to destination for finding answers to specific questions about your product or business operation.